With new inventions and development in technology, even market trends and the shopping behavior of buyers has changed. Considering that there are around 80 million millennials in the U.S., you need to find a way to get them to buy from you.
To be able to get their attention, you should get to know the millennials. Understand what the majority of them stand for and give them what they need.
Rumor has it that most millennials are exclusive online shoppers and that they are always on social media sites. While this is not entirely true, they spend considerable time on the internet. Research your target market and address their needs.
What Marketing Trends Appeal to This Generation?
Before we answer this question, let’s look at the similarities and differences between the millennials and the older generations regarding their shopping preferences.
Just like those of previous generations, this generation’s buying habits are influenced by real-time availability. There was a time when Amazon promised to use drones for hyper-efficient and fast deliveries. This is due, in part, to the fact that millennials, like their predecessors, desire to get their shopping lists filled as soon as possible. These millennial buyers are just as sophisticated as their predecessors, which means they are just as inclined to shop around and get the best deal available.
The other main similarity between both generations of buyers is that most of them look up products at the store before purchasing them online. Imagine that you have spotted a beautiful dress online. Purchasing it online without being sure whether it fits is a risk none of us wants to take. Therefore you go to the store and try it on with no intention of buying. This is known as “showrooming.”
However, the difference between the millennials and the older generation is that millennials use their smartphones for many things. Buyers are more likely to use their phones to find the best deal than before, probably even when showrooming.
What Can You Upgrade to Better Serve the Millennials?
While it may appear challenging to acquire and retain these clients, the solution is pretty simple: high-quality customer-focused experiences that are suited to their needs, such as mobile scanning. Personalizing your shop to trends and delivering discounts to regular consumers have both yielded positive results. Now that we have already seen the millennials’ shopping preferences let’s see how you can draw them and make them your loyal customers.
1. Offer consistency on online and store prices.
As we have already mentioned above, the millennial generation has constant access to offers on their smartphones. The price they will see being offered online is what they will desire to find in the store. Ensuring that your online and in-store prices are consistent is an excellent way of enticing them.
2. Mobile coupon scanning technology
It is also worth noting that many of them will not print out coupons that give them access to great offers, so having a coupon scanning technology for phones could be the difference between the prospect of buying your items and walking past. Since there are many other products similar to yours, it is important to focus on drawing and retaining millennial shoppers.
3. Use social media platforms, text messages, and emails.
Send emails instead of mail-in coupons highlighting the newest seasonal offers and loyal customer deals. Text messages can also help a great deal in marketing your items. A marketer who invests excessively in social media to get a personal investment may be making a mistake. Social media channels, such as a Facebook page or a Twitter account, are excellent methods to advertise a bargain but don’t overestimate the value of likes.
Shopper conscience is a significant trend in millennial purchasing; they want things that are compassionately created, have a low environmental effect, and are reasonably priced. Personal stakes are created by advertising how they are manufactured and how they touch your consumers’ lives and others around them. Add a loyal customer coupon that can be utilized in-store without the requirement for actual paper, and you could just make a sale.
Rather than investing time and money in a comprehensive social media marketing staff, examine how you connect your online and physical customers and create a story highlighting that. Millennials want accurate, rapid, and integrated experiences, and although a like on Facebook is excellent for advertising, a purchase from a committed consumer is good for business.
To have effective online marketing, focus on transparent prices and deliveries, and have a uniform look across different platforms. Your website should be mobile-friendly and have the same appearance as your physical store.
4. Make your packaging appealing and informative.
Though packaging comes last on our list, it is not less important than the other tips discussed above. Packaging is the first thing buyers see of your product. An appealing and informative packaging could be the difference between a buyer purchasing from you and buying your competitor’s products.
Consult a good designer for enticing color and font combinations. Once the designing process is done, let an experienced printer do the rest. DIY package designing and manufacturing may sound cost-effective, but without the proper experience, it could backfire on you real bad.
The few tips offered above on making your products appealing to the millennials follow the same line of thought: providing your customers with an experience that spans both in-store and online buying. To build consumer loyalty, an integrated experience is required. To make your shop stand out in a crowded market, consider your customers’ requirements and desires and determine how to construct a tailored story. Give them a reason for purchasing your product even when they are more costly than other brands.
If your company has been in business for many years and has served the older generation, dealing with millennials may seem like an uphill task, but I assure you it’s worth the trouble.