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How TikTok Gained Momentum as a Major Social Platform

4 min read
TikTok Gained Momentum

TikTok Gained Momentum

TikTok is one of the most popular social media apps available today. It competes with Facebook, Instagram, and other primary social media services. To reach this position and become a central social platform with users from all around the world, TikTok had to overcome numerous challenges. In this post, I’ll show you how TikTok overcame adversity to become one of the most popular social media applications. 

Bribble on the Beginning Days of TikTok:

ByteDance, a Chinese start-up, introduced TikTok. Before its global launch in 2016, the platform was well-known in China and had a large user base. When TikTok first launched in 2016, tech behemoths Facebook and Twitter predicted failing to gain traction. But, to their amazement, the platform quickly established itself across all countries in just two years. Teenagers used to buy TikTok Auto Likes packages to increase the number of views on their TikTok videos. According to statistics, over 65 percent of youngsters in the United States use TikTok. Faced with stiff competition from Facebook, Instagram, and Twitter, this lip-synching social platform has risen to the top.

The Pilot Version of TikTok Stories:

TikTok has been testing the pilot version of the TikTok Stories. Hence, it is crucial to understand that this feature will get staggering growth once introduced. The stories section has been spread across various social platforms. TikTok is almost late to the party. It is testing this feature across many countries; it is expected to launch it for global users in the next few months. So, it is suggested to provide the possible importance to the stories section. 

How TikTok Competed with other Social Platforms:

In just two years, nobody could have predicted TikTok’s rapid rise to prominence as a top social platform. In 2018, TikTok had a sizable user base in nations with large populations of internet users, such as the United States, Canada, India, and Brazil. As a result, TikTok has firmly established itself as a significant competitor to Facebook and Instagram. The phenomenal rise of TikTok made Facebook nervous since it was able to do something to slow TikTok’s growth. On the other side, a number of commercial services were explicitly created for TikTok users. Bribble, rather than other social networking networks, can increase content reach. As a result of TikTok’s relentless expansion, Facebook was forced to take more prudent measures to maintain its position as the most popular social app. This shows how TikTok gave jitters to even the major tech-giant, Facebook that earned tremendous growth with time. Hence, this shows the enormous reach of this social application.

The Way TikTok Surpassed The Obstacles:

To combat TikTok’s rapid growth, Facebook created the ‘Lasso’ TikTok clone. This new platform was a carbon copy of TikTok. This is the action done by Facebook to stifle TikTok’s growth. However, such efforts were of little use to Facebook. TikTok’s user base grew steadily, and the company continued to expand its territory. This allows one to assess TikTok’s potential as one of the most stable social platforms available today. Many individuals avoided using Lasso since it lacked something unique and intriguing. The site appeared to be identical to TikTok.As a result, many people choose TikTok since the platform offers a diverse spectrum of material from various influencers. 

People didn’t want to utilize Lasso because it didn’t provide anything new, so they stuck with TikTok. As a result, Facebook’s efforts to stifle TikTok’s growth failed miserably. TikTok has been accused of numerous similar things in the past. However, it now outperforms all its competitors and is the most popular social media site. TikTok is the primary social application with over one billion monthly active users. It has become possible to attain this place as it keeps updating its social platform consistently. TikTok has earned better reach, which eventually made it a top social application. So, use this social application and accomplish better growth. 

Why Marketers Choose TikTok?

Marketers were enamored with TikTok because of the platform’s long-term viability. Furthermore, today’s social media marketers make strategies for the next two to three years. If a company intends to advertise itself on social media, the marketer must plan for the next two years, according to Bribble. As a result, the platform should continue to grow in the future without losing its user base. After watching how TikTok weathered the storm, many marketers flocked to the social media platform to promote their brands. As a result, TikTok became a major e-commerce destination as many firms using the site grew. This graph depicts TikTok’s development throughout time. TikTok, on the other hand, did not lag in adapting to the changes. Instead, it changed and improved its application with new trends. TikTok has created novel features such as the TikTok remix, which has a large following. As a result, TikTok is regularly used to attract people’s attention.SocialBoosting is the leading service that can help you grow your TikTok account.

Wrapping Up:

TikTok’s user base grows as more people join this social media platform. Even B2B marketers are now using this social media platform to scale their products. As a result, this platform has the potential to overtake TikTok’s user base shortly.