Content Marketing is more than posting stuff about your work on Facebook!
To tell the truth, an effective content marketing strategy involves keeping an eye on different marketing metrics and making changes as needed. You need to make sure everything works in perfect harmony if you want profitable results.
With that said, following we are going to explain these important metrics and how you can tweak them to work in your favor:
- Backlinks
Please don’t be surprised to see backlinks in the first place, Authoritative Backlinks still remain an important ranking factor for your site. It makes your site look optimized and organic towards search engines.
You should consider these backlinks as a voting system as your site will seem important if you have lots of websites linking to it. Therefore, you must see how many links the content generates through tracking.
You should emphasize tracking how many links the content generates, especially if you want to perform an outreach campaign.
We highly recommend you use analytic tools like SEMrush. Yes, we strongly suggest you use these tools to perform a daily search check to evaluate the total number of backlinks your domain has and which one of the contents is receiving these links.
Backlink monitoring tools help you keep track of whether the content you post is attracting links or not.
You must keep a close eye because certain types of content receive more backlinks.
We recommend you understand which type of content brings most visitors. Once found, create a new content strategy that will focus on creating such content more often.
- Brand Awareness
You should know Brand Awareness is almost synonymous with brand empowerment.
If you want to take our word, measure the brand awareness quotient for your brand that can help measure the performance of your social media marketing content effectively.
But in order to make an impact, you need to produce content that is interesting, relevant, and adds value for your audience.
If you manage to do that, you will effectively improve your brand image and spread awareness about it
When the audience starts to recognize your brand and consider it authoritative, you can only expect some ROI in exchange for your content marketing.
Sooner or later, you will see your brand being empowered by businesses, tons of referrals, leads, and sales.
- Landing Page Conversion Rate
Do you know what is the most effective online sales copy?
Simple, it’s the landing page of your website!
Just make sure your content resonates with your brand’s persona, and you will captivate the audience.
We suggest you keep making changes to the landing page with some minor touches here and there to see what works and what doesn’t.
We recommend you break down the leads first and see what they offer, whatever you want to do. You can change the wording a bit and improve the layout, for starters. Doing so can literally help improve the conversation rate. Other things that we suggest you try are making some minor design changes.
- Domain Authority
We would love to mention here that Authority is the toughest metric to measure.
Still, it’s very important.
High Authority doesn’t only help with SEO (more traffic), but it also helps you build a brand that people can trust, thus improving your conversion.
The problem with Domain Authority over Page authority is we don’t have a unified standard for what makes good Domain Authority. The only sense of achievement you get is ranking higher than your competition.
While domain authority can be hard to keep track of, there are some less definitive ways to track your Authority in the real world.
We recommend you use different metrics, including links to your content, mention of your name in the brand on social media, along with media coverage. This can help improve your brand’s online presence.
Our first belief is that if you don’t have a complete circle for the content, people don’t spend much time on your page. The on-site or dwell time measures the average time spent on your site by a user. This shows whether your content has impressed or failed to impress the audiences.
There are several reasons for low dwell time. One common reason is that your website is taking too long to load. If this is the case, you need to pick another hosting service.
- Cost Per Lead
For optimum results, you need to establish a cost per lead. It would be best to cut back on certain things because they add to your overall cost.
It’s also important to know if there is a slight chance that your final product can be revamped in order to help you with the rankings.
- Bounce Rate
It’s just like the dwell time, the number of visitors who leave your website without navigating through other pages.
The average bounce rate is considered to be 58.18%. With that said, do not think your bounce rate is higher in case you are an outlier.
If you are about average, the reality is most users will find your website via organic search, social networking, or some other channels, given your content is specific to the channel’s audience.
You can reduce the bounce rate by improving the loading speed of your website, the longer your site takes to load properly, the more users will leave before it loads.
Try compressing images and using caching. It can help improve the website speed. We are telling this out of our experience, there was a time when one of our clients used to lose considerable traffic just because his website was a bit laggy. But we compressed the images and started using the cache, but now everything’s fixed, the site loads pretty fast.
Conclusion
The impact of these changing trends will show up pretty soon on your site.
Your ability to keep up with these trends will determine how well the audience or leads weigh your presence.
We strongly advise you to hire Selteq IT Solutions to implement these content measuring techniques because they inform you of what works for your brand and what doesn’t.
The metrics discussed above will help you put these tactics into motion. This means you can measure and analyze anything in your marketing endeavors.
