For those of you who have some experience editing videos, you might wonder how different it is editing a normal video from a video ad. For any standard video, the aim is normally to move the audience emotionally and build their attention from start to finish. But for video ads, you have just a few seconds, up to a minute to tell an intriguing and captivating story that will make the audience perform a task as per your call-to-action. And this is why you need to use a video maker online with templates that are easy to customize.
It is important that you learn how to edit video ads like a pro. And this is why we have curated this guide to help you achieve this feat easily. So, here are some of the ways that you can use:
Get to the Punch Line Quickly
Video ads aren’t like any other typical videos for entertainment. Every second in this case is valuable. You have to make sure that you use your time wisely. Thus, you have to get to the point without beating too much around the bush.
When you’re the one that created the script for the video ad, it is easy to think that everything there is great and must be featured. That is where a fire editor comes into play. You need to trim the unnecessary parts that you created using the video maker online. Not everything that featured in the initial video needs to reach the audience as an ad. They just want the most important parts and don’t really care about the other unnecessary parts that you care about.
Whenever you feel like all of the concepts in the video are a fit for the final cut, then it would help you let someone else edit the video instead. This is because you could be too caught up emotionally to remember that you need to get rid of the unnecessary parts.
An idea doesn’t always become what you expect. Maybe there was a problem in the filming of that specific part, or maybe it wasn’t as funny as you thought it would be. Whatever the reason, sometimes it is just necessary to have a cut on your production using the same toolvideo maker online that you used to create the video.
Use an Appropriate Video Maker Online
It is equally vital that you choose an appropriate video editing toolmaker online. People normally respond well to video ads that have a message and get straight to the point. Listen, most social media users have very few seconds of their time and attention to grant you. Thus, you have to use this time wisely to ensure that you pass the message across and make conversions. Otherwise, the video ad is just useless.
The good thing about using a video maker online is that it normally has thousands of templates that you can choose from when making videos. In addition, you can edit these templates to your liking and find the right video length for social media.
You can also customize the templates that you get online to make them more unique to your business. Making video ads with a video maker online is much easier than just doing it all alone from your rusty in-built computer software. One of the best video maker online tools that you can choose to work with when editing video ads is Promo Editor. It even offers you cloud storage for your content. You don’t have to use any of your computer’s storage space. You can leave your desk and go grab a soda then get back and continue with the editing where you left. And you won’t have to face any data losses.
Remember the First Few Seconds Matter
The first few seconds, probably 30 to 60, of your video ad matter a lot. This is true when you’re trying to gain the interest of viewers. Human beings are continuously losing their concentration spans. Thus, what would keep viewers glued to their screens a while back for so long wouldn’t do the same right now. Brief and straight to the point works magic these days. And that is why you need to leverage the power of a video maker online. It will help make the first few seconds of your video magical.
When creating videos, you need to ensure that the first 5 seconds hook the viewer to the video. This should inspire them to watch the entire video. With YouTube ads, for instance, your audience can count a few seconds after which they can skip your ads. In this case, you need to ensure that by the time YouTube gives them that option to skip, you have captured their attention. Thus, creativity will help you a lot here. Make sure that you use baiting to help you win the attention of your viewers. It is a standard practice that movie producers have used over the years. And it can work for your video ads too.
Final Thoughts
Now this is how you should edit your video ads like a pro. If you do it this way, then chances are that you will be making conversions easier than your competitors. In addition, always remember that it is important to use the right video maker online at all times. It will help you create amazing video ads with minimum time and effort.
